An 18-story condo tower called Reflection is headed toward downtown St. Pete compliments of Fred Hemmer. The 200 foot tower will contain 77 condo units, ample parking, and 5,000 square feet of retail space. Unit prices will start in the $650,000 range and the sales center will be located in the Sage building at 600 1st Ave. N. KW Development Services will be leading the sales effort.